Do you know adding a blog to your existing website can increase the traffic by as much as 434%? Roughly 7.5 million blog posts are created every day, but only 38% of bloggers are seen to update older articles.
Most bloggers only focus on moving forward. They devote countless hours per week to creating new content. They launch an extensive marketing campaign for each article when it is published, but then they forget about it. They fail to consider ways to repurpose old blog material for new marketing campaigns.
Often you or the team may face trouble generating new blogs week after week. In such a scenario, repurposing and rewriting content offers you valuable and unique posts.
Today’s well-detailed post is for all the aspiring and established bloggers out there. Here we will walk you through certain crucial reasons to refresh your blog content before republishing it so that you can do yourself and your audience a huge favour.
Fasten your seatbelts. Let’s take off!
Vital Reasons To Rephrase Blog Content Before Publishing It Live
Old Content Is Driving Huge Organic Traffic, But It’s Outdated
When someone finds your blog post through a search on Google, they will perceive a bad impression if the content is irrelevant and outdated. They’ll leave your website or blog instantly since you’re not providing them with a reason to stay and further explore what you have to offer. This is certainly not the image you want your target audience to have of you.
Try to put in some work to ensure you’re providing your visitors with fresh content, irrespective of when it was first published. In certain cases, your old articles will require a few small changes to stay fresh. So, you can update them without republishing. However, if you’re making significant changes, it makes perfect sense to republish and then promote to get more eyeballs on the blog.
The Blog Is Ranking On The Second Page of Google
More than 90% of people do not even click past the 1st page of Google search results. So just picture how much traffic you’ll be missing out on if your content even ranked at the top of Page 2!
If you leave it like this, your chances of improving the position of the blog in search results will only go down due to the constant flood of new and relevant content published by the competitors.
By updating, rephrasing, republishing, and promoting the content, you’ll get more shares and more links to your blogs. This indicates you have an excellent chance of pushing it onto Page 1 of Google search results. You can also just optimise it a little bit for SEO if your content is not out of date.
The Post Holds Immense Value
If you have an important blog that is a few years old but if it still convinces your readers effectively about the value you bring to them-rephrase and republish it! Even if the content is not irrelevant or outdated, by republishing it, you’ll get a whole new set of fresh eyes on the post.
However, before publishing it, try to make the assignment help blog post look a little better by enhancing the images within the post or adding more relevant information. Perhaps you now have more experience than when you wrote in the past, so why not use that to your advantage?
It Is A Kind Of Topic That Needs Update Periodically
If you are drafting a blog prone to changes, make sure to update the post regularly to reflect changes. For instance, if your blog is about social media tools, you will want to ensure your blog is regularly updated.
There are new and advanced tools coming out each day, and the old ones are changing as well. You surely do not want your readers to know about the tools or features that no longer exist. Try to add new tools every time and republish it. So, when people land on your page, they get to see only updated information about the best social media tools available online.
To Make The Most Of Google Algorithm Changes
Over the last few years, Google has made important changes to its algorithms, shifting to a more semantic analysis of the content. The search giant isn’t essentially focused on looking for exact matches of certain keywords in the content.
Optimise your content for certain keywords, but don’t use the same keywords over and over again. Adjusting your old blogs to this algorithm change is a smart thing to do if you always want your blog to have a good ranking in search results.
Best Ways To Rephrase Older Posts
Humans are visual beings. Images get processed 60,000 times faster than text in our brains. It is an essential statistic for content marketers to know as it implies your readers are more likely to interact with your visuals than the text.
Thus, try to add a few visuals to an old post to instantly enhance its appeal. But, you do not want the graphics to overshadow the content. So, ensure to use a visual that makes the post intriguing and more attractive.
Work On Posts That Performed Well
You can always boost your blog’s traffic by rewriting and publishing old posts. However, remember to only update blogs that performed well to make them all the more essential today. This step is essential if your niche is technology, research or software. Include relevant and recent developments- your blog traffic will increase automatically.
The second step to increasing blog traffic is editing and republishing the old blog. Include keyword or keyword expressions and even better images than before.
Use Keywords Naturally
No one wants to read articles or blogs that have numerous keywords crammed in for the sake of increasing the traffic. Your readers will be aware of this as well. Thus, when you craft your content, try to include your keywords in the title, sub title, subheadings, and body of the content as naturally as possible.
Furthermore, one of the most crucial benefits of having all your content updated for relevancy is that it won’t ever lower the bounce rate of the blog. This principle applies to both old and new posts. Investing the time to keep the entire blog updated at all times will surely pay off well.
Use New and Relevant Data
As soon as you believe a specific blog post requires rephrasing, try to ask yourself the below-enlisted questions-
- Are there any connections in this article that aren’t working effectively?
- Are some of the data of this post out of date?
- Is the writing up to your present expectations?
- Will it be possible for you to write a follow-up post that incorporates a link to this article?
- What are the benefits of the latest and updated edition for the readers?
When you’re doing revisions, you mainly need to focus on writing content and SEO, getting the older papers up to date. These could be minor changes, or you can even decide to rewrite the post completely. However, remember to keep an eye out for the below-enlisted aspects-
- Sentences that are too lengthy
- A Brief statement
- Spelling, punctuation, syntactical and contextual errors
- Poor SEO due to poor use of grammar
Rather than revising what’s already there, focus on writing the new content. You can include a personal update or links to a similar project.
If you have high-quality but out-of-date content that is generating an ample amount of traffic to your website, do not leave it as it was when it was first published and wish for the best. Make sure to revisit it on a regular basis and see the changes you can do to make it even more remarkable and beneficial for your assignment writer readers.
Strive to constantly revise and update posts. Write follow-up articles wherever possible. Develop new marketing strategies based on the updated material. Here’s wishing you all the luck!